Summary Of The Walking Dead Essay - 1458 Words

Ethics to Zombies? The background of Kirkman’s â€Å"The Walking Dead† is a virus outbreak, causing dead people to continue to activities and addict to act as walking dead. In this comic book, he shapes a smart and powerful heroic character, Rick, in a zombie apocalypse, who is still able to maintain rational and leads the group to find a safer place for the sake of the interest of every survivor. In this book, Kirkman not only shows how the protagonists manage to fight the zombies; but also explores human nature. While excited on the details of the story and entangled in the fate of each character, people will reasonably find out there are more questions about a zombie apocalypse. Since zombies are uncontrollable and already dominate the world, and every survivor’s emotion is unstable, what is the best way to self-defend and defend for others? The issues of how the humans do and what the humans should do have been discussed by lots people in different fields. Po rtraying Rick as a policeman, the guardian of civilization, Kirkman’s intention is salient that even in the zombie apocalypse, the old law and order are destroyed; the human beings are still able to rebuild a new world after defeating the zombies because human beings hope to survival, need law and order, have the conscience, and have the ability to rebuilt the civilization. To be or not to be? Honestly, when facing the â€Å"to be alive or to be dead† question, the instinct of people is choosing to be alive, this is aShow MoreRelatedSummary Of The Walking Dead 1649 Words   |  7 Pages Lenny Tolentino Brad Flis English 114 08 December 2015 The Walking Dead The Walking Dead is a television series which follows the story of a disease-causing infection that caused the Earth to be dominated by a zombie apocalypse. A group of survivors gets forced to fight for their lives against man/eating zombies. The main character in the show is Rick Grimes, a Sheriff Deputy who had been shot prior to the apocalypse event. Rick was later taken to a local hospital before the zombie epidemicRead MoreThe Horror Of Zombie Movies1493 Words   |  6 Pagesvirus that turn people into zombies. Nowadays, we have an outbreak of the zombie genres in our society like: movies, comics, games, etc. In my opinion, there are many popular zombie movies, but the most famous movies are The Walking Dead which was and World War Z. The Walking Dead is a television series, which is produced by AMC company and is created by Frank Darabont, depict a group of people trying to survive after the world has been infested by a zombie virus. On the other hand, World War Z, directedRead MoreRomans 8:1-17 as a Summary of Pauls Thoughts1146 Words   |  5 PagesThroughout passages in Paul s letter to the Romans, there are many themes that we have seen before in his other letters to the Corinthians, Galatians, and Thessalonians. Paul s passage in Romans 8:1-17 is a summary of all of his main thoughts that he wants every Christian to live his or her life according to. Paul uses references of the Spirit and the Flesh to communicate his ideas. There is therefore now no condemnation for those who are in Christ Jesus. For the law of the Spirit ofRead MoreChristian Narrative Vs. Cultural Narrative Within The United States978 Words   |  4 Pagesof the Christian narrative versus the cultural narrative within the United States. Those in the Christian narrative follow the standard of loving your neighbor as yourself, but your neighbor is every person, even a man like Matthew Poncelet in Dead Man Walking. This is where the character, Sister Helen Prejean, fights with following the principle of love how a Christian should against how culture says a Christian ought to follow it. This command of love initially appears in the book of Leviticus: DoRead MoreEssay on Does the Government have the Right to Play God?1054 Words   |  5 Pageslife. (Pew Research. 4, Nov. 2009. Web. 28 Apr. 2014.) Many feel the Mosaic Law, should be enacted, when there is a murder. A person who loses a loved one to a heinous crime may indeed seek justice. â€Å"Dead Man Walking† offers a satirical look at capital punishment. Here is a brief summary. Matthew Poncelet is a convicted killer of two teenage lovers and is preparing to end his life on death row. He blames everyone for the crimes except himself. Denial is his greatest weapon. In response to aRead MoreChapter Summary And Analysis Of Frankenstein 808 Words   |  4 PagesFrankenstein Journal and Chapter by Chapter Summary and Analysis Sam Thompson Letters I-IV Captain Robert Walton is on a ship bound for the North Pole, and describes to his sister back in England the progress of his mission. Soon, the ship becomes trapped in impassable ice. Walton encounters Victor Frankenstein, who has been traveling via dog sled across the ice. Walton takes the sick Frankenstein aboard, and thus Victor begins the story of the monster he created. Walton tells us through theRead MoreThe Revelation Of Jesus Christ967 Words   |  4 Pageshimself to the naysayers of his time. This will be accomplished by looking at several different factors that include topics of was Jesus mentally ill when he claimed to be God? How did Jesus prove that he was not only talking the talk but he was also walking the walk? This was done the evidence of the actions he performed. Finally, an evaluation will be done to prove that when an individual has a revelation of Jesus they are also seeing the image of God. There could be several explanations to how JesusRead MoreAnalysis Of The Poem Dead Poet Society 953 Words   |  4 Pages Paragraph #1 Summary of Dead Poet Society As an English teacher at Welton Academy, Mr. Keating encouraging his students to explore poetry in a unique fashion. Mr. Keating wants the students at the all-boys prep school to use their imagination; he wanted them to read beyond the stanza of a poem, he wanted them to feel the poem as an art form. He wants the boys to â€Å"Carpie Diem† (seize the day) (Mr. Keating, 0 14.) The first day of class, it is clear that Mr. Keating is not theRead MoreThe Guest And Its Movie Far From Men1731 Words   |  7 Pageschoices, however, Daru was not there to consult him in the different possibilities, but let him chose all on his own. In the very final lines, we see that Daru is threatened by the Arab’s â€Å"cousins† who want him dead for turning the Arab in, even if Daru only brought him to the pathway. In summary, the short story’s ending is suggested at the possibility of two different endings for the Arab, but ultimately the Arab does not look to his ot her possibility and wished to turn himself off instead of a chanceRead MoreEssay about The Stagecraft of Rosencrantz and Guildenstern are Dead1175 Words   |  5 Pages The Stagecraft of Rosencrantz and Guildenstern are Deadnbsp;nbsp; nbsp; â€Å"†¦a poor player, that struts and frets his hour upon the stage, and then is heard no more†¦Ã¢â‚¬  This quote from Macbeth is a perfect summary of the plot of Rosencrantz and Guildenstern are Dead. The dramatisation of the lives of these two unremarkable and virtually extraneous characters from Hamlet is an unlikely foundation for â€Å"one of the most†¦engaging of post-war plays† (Daily Telegraph). However, as with Samuel

Essay Life for Medieval Women - 1331 Words

Medieval society was completely dominated by men, making a women’s life at the time difficult. Medieval law at the time stated that women could not marry without their parents consent, could not divorce their husbands, could not own property unless widows, could not inherit land if they had surviving brothers, and could own no business with special permission (Trueman, â€Å"Medieval Women†). When a woman married a man, he would get any property she owned and she would forfeit any rights she had to him. When the husband dies she would get one third of the land to live on and support herself. Unmarried women who owned land had the same rights as men (Hull). Whenever a woman got into trouble it would be her closest male relative who would appear†¦show more content†¦Midwives also perform emergency baptisms if the baby was ill or dying (Bovey). Careers Women had trouble advancing in trade and were usually barred from entering a guild (a group of skilled workers of the same trade). Typical duties would be to take care of the family, work out in the fields, be a servant to rich people, or make some sort of craft like cloths. Here’s a quote from a record in 1461: Various people of the weavers craft in Bristol employ their wives, daughters and maids either to weave at their looms, or to work for someone else at the same craft. Women would also be paid less than men for doing the same amount of work, an issue that is still around today. For reaping, a peasant man could get 8 pence a day. For the same task, peasant women would get 5 pence. For hay making, men would earn 6 pence a day while women got 4 pence (Trueman, â€Å"Medieval Women†). Common jobs for medieval women were shopkeepers, bakers, spinners, alewives, farmers, and silk weavers. There were even some women writers. Women worked more than one job because they got paid less than men therefore, in order to make an adequate income, they took on extra work. Being a spinner was the most common occupation of that time period. Women spent much of their time spinning wool into coarse thread, then weaving it into cloth and making garments (Hull). John Fitzherbert in his book A Book of Husbandry written in 1525 said of aShow MoreRelatedEssay on Abelard and Heloise836 Words   |  4 PagesThe gender views of European medieval society were largely bu ilt upon the views of Aristotle and others alike that degraded the status of women into a lower form of life, characterizing them as secondary to men. Many successive Christian intellects such as St. Augustine also contributed to establishing the idea of misogyny in the medieval views toward the female sexuality, which helped to create the gender stereotype that severely separated the role of men and women. One possible explanation forRead MoreHow Women Were Viewed During The Medieval Catholic Time958 Words   |  4 PagesMany people today have misconceptions about how women were viewed during the Medieval Catholic time period (15th century) and the Protestant Reformation (16th century). To be honest, women have always made significant contributions to their culture and life several times in the past and even still today. All throughout history there is evidence that women have been regarded highly of. In â€Å"Woman In Catholic Tradition† by Edgar Schmiedeler, St. Jerome q uoted â€Å"There are people, O Paula and EstochiumRead MoreA Womans Role in Todays Society1381 Words   |  6 Pageswhat a woman in the house hold of the business. Further will probably ask rights if any women had and how did women live back then and if they had any power at all. It is these types of issues that this short essay will attempt to probe. Issues of Power and Sources As Tina Cooper puts it, it all depends on how you define power. Depending on the definition of power, it might surprise the modern observer that women before 1500 exercised much more power or influence than many sources have revealedRead MoreDaily Life During The Middle Ages1076 Words   |  5 PagesDaily life during the Middle Ages is sometimes hard to fathom. Pop culture loves to focus on exciting medieval moments-heroic knights charging into battle; romantic liaisons between royalty and commoner; breakthroughs and discoveries made. But life for your average person during the Dark Ages was very routine, and activities revolved around an agrarian calendar. Most of the time was spent working the land, and trying to grow enough food to survive another year. Church feasts marked sowing and reapingRead MoreMedieval Chivalry Essay1668 Words   |  7 Pageswho followed it. This moral guideline held them true to their duties to man, God, and women (Sex, Society, and Medieval Women). All of which are reflected in the three themes of Chivalry: Warrior chivalry, religious chivalry, and courtly love chivalry (Sex, Society, and Medieval Women). These three hold their individual roles, all stimulating a different part of the mind and creating a code held by all areas of life in those who hold it. The underlying question posed in this intense pledge is whetherRead MoreImpossible to Generalize about Medieval Women1342 Words   |  5 PagesMedieval British History 1189-1485 Is it possible to generalise about the lives of medieval women? Within this essay I am going to look at a range of sources to discuss and evaluate whether it is possible for us today to generalise about the lives of medieval women. At this point in time most people tended to live in small rural communities, making their living form the land. If you were a female peasant living in medieval society you would have a large amount of domestic duties. Not onlyRead MoreThe Role Of Gender Roles In The Medieval Ages1087 Words   |  5 Pagesthat they should be the ones to bring in the income and be in charge of the household, while women are taught to stay home, take care of the children and be domestic. This concept has been a prominent factor in medieval life and continues to be prominent to this day. Gender roles have not changed since the medieval period, men continue to wear their â€Å"masks of masculinity† and dominate the workforce, while women are still expected dominate the domestic sphere. From a young age, boys are engraved withRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesDuring medieval times, women were not placed on a high pedestal; in fact, some religious institutions at the time felt women were in almost every instance the weaker sex. Misogyny abounded during these times. Quite often than not, women played a very minimized role in medieval literature. The pattern was the same: either they were a helpless damsel in need of a knight in shining armor with his trusty stead or they were portrayed as being sexually promiscuous with multiple men which stoked the fireRead MoreSocial Classes And Gender, Ideology, And The Daily Lives Of The Poor1266 Words   |  6 Pagesboth social classes and genders in regards to how they experienced poverty in Medieval Paris. In Sharon Farmer’s Surviving Poverty in Medieval Paris: Gender, Ideology, and the Daily Lives of the Poor , the opposition between those of the upper and lower classes is evident by her observation of the impoverished being seen as less trustworthy. The distinction between how both genders experienced poverty is addressed. Women were viewed as a liability that could only be controlled by the male figure inRead MoreWomen In Geoffrey Chaucers Canterbury Tales1288 Words   |  6 Pageswhile women seem to be presented in a different way than they are in other contemporary works. The aim of this essay is to present the ways in which the portrayal of women is different, and trace their role within Chaucer’s masterpiece. In doing so, first some general characteristics of how women were viewed during the medieval period are presented, and then there is an analysis of how they are presented in Chaucer and the differences from the stereotype. The Medieval Society and Women The medieval

Effect of Temperature on Permeability of Membrane Free Essays

The beet (Beta vulgar’s) is a plant in the Chenopodiaceae family. It is best known in its numerous cultivated varieties, the most well known of which is probably the red or urple root vegetable known as the beetroot or garden beet. However, other cultivated varieties include the leaf vegetables chardand spinach beet, as well as the root vegetables sugar beet, which is important in the production of table sugar, and mangelwurzel, which is a fodder crop. We will write a custom essay sample on Effect of Temperature on Permeability of Membrane or any similar topic only for you Order Now Three subspecies are typically recognised. All cultivated varieties fall into the subspecies Beta vulgaris subsp. vulgar’s, while Beta vulgaris subsp. maritima, commonly known as the sea beet, is the wild ancestor of hese and is found throughout the Mediterranean, the Atlantic coast of Europe, the Near East, andlndia. A second wild subspecies, Beta vulgaris subsp. adanensis, occurs from Greece to Syria. Beetroot cells like any other eukaryotic cells have many types of cell organelle present. Some of these organelles are bounded by a single membrane, e. g. lysosomes, Golgi apparatus, vacuoles; some are bounded by two membranes (an envelope), e. g. nucleus, mitochondrion. Beetroot appears as a dark red/ purple colour and this is caused by the betalain pigment, which is contained ithin the vacuole of beetroot cells. In order for the betalain to leave the cell it needs to pass through 2 different membranes; the membrane bounding the vacuole and the membrane enclosing the cell. Betalain pigments, named after the Red beet (Beta vulgaris). They replace anthocyanins in plants of the order Caryophyllales (Cacti, beets Co. , bougainvillaea, phytolacca, large-flowered purslane etc and also in some fungi such as fly agaric). Two categories of betalains exist and each have distinct color and chemical properties. Betacyanins convey a blue-violent to reddish-purple coloring, are a source of antioxidants and are susceptible to color changes depending antioxidants and are relatively stable. Betalains are found exclusively within one plant order, which includes beets, prickly pear cactus, chard and amaranth. Betanin is a specific betacyanin and the most prominent pigment in the red beet root where it contributes between 75% – 90% of the total visible color. Plasma membrane Plasma membrane is a biological membrane that separates the interior of all cells rom the outside environment. The cell membrane is selectively-permeable to ions and organic molecules and controls the movement of substances in and out of cells. It consists of the phospholipid bilayer with embedded proteins, which are involved in a variety of cellular processes such as cell adhesion, ion conductivity and cell signaling. The plasma membrane also serves as the attachment surface for the extracellular glycocalyx and cell wall and intracellular cytoskeleton. Plasma membrane proteins function in several different ways. How to cite Effect of Temperature on Permeability of Membrane, Papers

Key aspects of health and safety legislation-Samples for Students

Questions: 1.What are the key aspects of health and safety legislation? 2.What processes or procedures might an organisation use to identify hazards and monitor risk control procedures? 3.Why is it important to provide information to work teams on the relevant health and safety legislation, the organisations health and safety policies, procedures and programs, and any identified hazards and their control? 4.Explain the importance of effective consultative mechanisms in managing health and safety risks and describe what they entail. 5.Explain how the hierarchy of control applies in the work area. Answers: 1.After the heady days of the US and global financial meltdown of 2007/2008; the UAW allowed some manufacturers to introduce two-tier wages with the aim of lowering production costs and to spur growth in the depressed automotive sector . Apart from helping save the auto makers, the system has helped spur a growth in jobs in the industry, with hitherto closed factories being opened and creating job opportunities for the unemployed, even if the entry wages are nearly half that of tier 2 employees (Lee, 2011). The two-tier systems has helped create jobs and spur the growth of jobs in the US Auto industry 2.Inevitably, the two-tier wage system raises concerns due to the wide wage disparity between new and established workers; this is more of a social issue than an economic one. Viewed through the prism of economics, the two-tier wage system is sustainable, especially in the short to medium term; this is because it makes sense to have more people productively employed, gaining crucial skills while helping automotive workers balance their books and regain profitability that can guarantee even the entry level workers earning less a job and stable income in the future. In the short and medium term, the system has been very successful (Wernle, 2014). In the longer term, however, it will not be sustainable, especially from a social angel because as the FIAT CEO has argued, it is likely to create resentment and two classes of workers within the same factory. Talking of its sustainability, the answer is yes and no; yes because from a purely economic angle, it will be acceptable for unemployed people to accept jobs at a lower wage rate than remain unemployed. Some of the drawbacks to two tier wage systems is obvious resentment from those paid less and problems with unions of equal pay for equal work It will also help the auto makers lower costs and gain profitability, and this will lead to expansion and opening of new plants that will increase employment. Meanwhile, the entry level employees will eventually move to the established employees rank and earn more wages. Elsewhere, it has been successful, tied to the seniority system that has long been a tradition in Japanese companies (White, 2018). The concerns of the FIAT CEO are justified by social factors, where eventually, there will be resentment and class issues based on wages that can adversely impact productivity and cooperation among staff: this is why Marchionne thinks it will create two classes of workers. Some drawbacks of the system is that it will be complicated in the long term when auto makers become profitable and have to negotiate wages with the UAW. These are legitimate concerns; experienced workers in the lower wage bracket are likely to seek greener pastures, disrupting their current employers, so in the long t erm, the system as presently implemented is NOT sustainable: what is required is its evolution to something better 3.Using non GM workers may be economically sound but social unsustainable; based on the Hierarchy of needs and sociological functioning, employees seek loyalty from employers and vice versa. While it may work in the short term, it is unsustainable in the medium to long term: this would be Marchionnes thoughts about the approach, it still will create resentment as well. 4.The two-tier system will go away in the near future, with the most likely scenario is for it to evolve, say to be used for interns rather than full time employees. Union pressure, and worker demands for equal pay for equal work will eventually see its disbandment, or at the very least, its evolution (Chen, 2011) References Chen, L. (2011).Two-Tier Wages Are Likely to Evolve - NYTimes.com. [online] Nytimes.com. Available at: https://www.nytimes.com/roomfordebate/2011/09/18/can-detroit-sustain-its-two-tier-pay/two-tier-wages-are-likely-to-evolve [Accessed 23 Feb. 2018]. Lee, D. (2011).Two-tier pay system brings reopening of GM plant, reviving hope. [online] LA Times. Available at: https://articles.latimes.com/2011/dec/18/business/la-fi-economy-wages-20111218 [Accessed 23 Feb. 2018]. Wernle, B. (2014). Why mess with 2-tier wage success?. [online] Automotive News. Available at: https://www.autonews.com/article/20140526/OEM02/305269987/why-mess-with-2-tier-wage-success%3F [Accessed 23 Feb. 2018]. White, S. (2018).Japanese companies running out of excuses not to raise wages. [online] Japan Today. Available at: https://japantoday.com/category/business/Japanese-companies-running-out-of-excuses-not-to-raise-wages [Accessed 23 Feb. 2018].

Islam The Straight Path Essay Research Paper free essay sample

Islam The Straight Path Essay, Research Paper Islam The Straight Path An rating of the book by John L. Esposito: Islam The Straight Path. In this book, Esposito provides a compendious, up-to-date study of the Islamic experience, an debut to the religion, belief, and pattern of Islam from its beginnings to its modern-day revival. He traces the outgrowth and development of this dynamic religion and its impact on universe history and political relations. He discusses the formation of Islamic belief and pattern ( jurisprudence, divinity, doctrine, and mysticism ) , chronicling the battle of Muslims to specify and adhere to their Islamic manner of life. Equally of import is the indispensable information Esposito provides on the modern-day universe of Islam, from Muslim responses to the challenges of colonialism and modernisation to the reaffirmation of Islam in political relations and society. This introductory book in the instruction of Islam and Islamic manner of life by Esposito can be categorized in three different subdivisions with assorted sub-tittles. We will write a custom essay sample on Islam The Straight Path Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page First subdivision dressed ores on structural elements of Islam that includes Messenger and the Message ; that are Muhammad and the Holy Koran. Second subdivision is about The outgrowth of Islamic individuality, as the Muslim Community, which includes the belief and the pattern of the faith. And eventually the modern Interpretations of Islam. Esposito introduces three constructs ; in the first three chapters he explains what Islam is. I believe that he did an first-class occupation in showing pre-Islamic clip for Arabia and its encompassing part. But I besides believe that concentrating on Muhammad # 8217 ; s ( PBUH ) life has small relevant to Islam. Because Islam is based chiefly on the completion message of God to the World. I believe if a non-Muslim reader attempt were to understand Islam through this book he or she would compare it to the construct of Jesus, or David the Texan cult leader, and many others. I found that Esposito guides its readers to a clear apprehension of Muslims and non-Muslim prospective. However, he is a manager of centre for Muslim-Christian apprehension. Esposito has emphasized on the sanctum Quran, Gods message and the courier. I besides believe that he has introduced a clear guideline for Muslims and their pattern. Puting out their Torahs, beliefs, attitudes, values, and other spiritual duties. I besides found that Esposito writes with good academic purposes and composing on Islam from a western position. Esposito describes the worlds of the Muslim universe in their battle to specify their societal, political, and economical individuality. Although, he points that many of these aspirations are kept short due to miss of strong and faithful governments in the Muslim universe. As Esposito, introduces the religion, belief, and the pattern of Islam from pre-historic times one can clearly see the spiritual events and the battle of a faith through clip. As on page 31, Esposito says, # 8221 ; Muslims throughout the centuries, the message of the Koran and the illustrations of the Prophet # 8221 ; are the indispensable edifice axis of Muslim life. He besides e mphasizes on the importance of Islam history and civilisation, because he believes that they are the † record of that battle to construe and to follow the Straight Path.† ( Esposito 31:1998 ) Esposito besides, introduces the thought of Modernism, that Islamic times have non merely merely brought faith entirely but besides economic and military adversities to the West, as he puts it, # 8220 ; dispute to western engineering # 8221 ; . The impact of western imperialism has besides impacted the Islamic universe. As the book evolves, he talks about Modern states ; secular, Muslim and Islamic. Giving illustrations, such as Turkey being in the layman sector, Iran as the Islamic, and eventually the Muslim sector of modern states including Jordan and Egypt. Coming to an terminal at the Muslims of Western Europe, the presence of Muslims in Europe is non a new force, but a coevals of besieging and conquer. Over the old ages Ottomans and other missionaries have put forward their thought of Islam in many parts of Europe, including Bosnia and Romania. The Importance of Understanding Muslims and Islam: Moslems and Islam are two related footings, at the same clip different in its application. Let us first talk about the importance of understanding the term Muslims. Moslems are people who belong to the faith Islam. Muslims could move in assorted ways, showing their actions otherwise, a Muslim from India or South Africa. Another good illustration of a Muslim position would be, the public presentation of their political and sect actions. For illustration, Saidi Qutb of Egypt believed the West is corrupt in their actions and he has different position of the West. The other illustration would be Saudi Arabia # 8217 ; s credence of United States Forces to set down in the holy topographic point of Islam and welcoming the West. Our 2nd inquiry trades with the apprehension of Islam. The message that this faith brings to the universe is of import to understand that Islam claims the holy message of God, a force that has brought a completion to the Hagiographas of the three sanctum books of Judaism, Christianity, and Islam. Islam is a faith that has brought peace, enlightenment, and integrity to the faithful. I feel that this book could steer Muslims and non-Muslims in organizing clear positions on specific Islamic spiritual issues. In decision, throughout the book # 8220 ; Islam the Straight Path # 8221 ; , many apprehensions come about by looking at the many battles of any peculiar community. For the intent of this book reappraisal, I went through the book to hold on an apprehension of the rubric # 8220 ; The Straight Path # 8221 ; . For many centuries Muslims around the universe have experienced the transmutation of their society. The of import forces that build Islam and Muslims together are the spiritual life, religion, beliefs and patterns. Today Muslims around the universe face many challenges of leaders that build the community whether it is a secular or an Muslim state. As illustrations given earlier about modernisation which includes states such as Turkey and on the other side of the spectrum the pattern of Islamic Shariah. As a concluding note, my chief aim from this book reappraisal is to see Islam from the oculus of Muslims and Non-Muslims alike.

Dress for Success to Excel in Medicine

Dress for Success to Excel in Medicine Dress for the job you want, not the job you have.You’ve likely heard this advice before–when you put your best self forward, people around you will treat you with professionalism and respect.  This philosophy is especially true for health care professionals, and to understand why, you can take it one step further: Dress to be the medical professional you’d want in your time of need.Think about it: people turn to you for guidance and knowledge in their darkest hours. They need to feel that you are pulled together and ready to help in when they need it most.  Patients don’t know or care that you’re coming in on a Saturday, fresh from a day at the park with your family. It doesn’t matter to the parents of a sick child that today is your last day on call before a vacation. They just want and need a staff of professionals to put them at ease–just like you would if you were in their shoes.Can you give solid medical advice in jeans and a flannel shirt? Of course. But a pulled-together image and presentation helps convey a sense of authority people need when they put their lives and the lives of their loved ones in your hands.Casual Fridays Don’t Have a Place in MedicineRead More at Kevin MD–

Clinical Leadership Outline Example | Topics and Well Written Essays - 500 words

Clinical Leadership - Outline Example Heart problems are usually chronic in nature and difficult to manage, which makes it one of the biggest reason for hospital admissions involving patients above the age of sixty five years (Rocchiccioli & Tilbury, 2012: p21). As a clinical leader, it is important to develop new ways that help the cardiac patients manage their ailments through management of teamwork and motivating healthcare staff to care for the patients. As a nursing leader in this area of practice, it is one’s responsibility to manage nursing administration. Inadequate manpower due to the round-the-clock nature of cardiac patient care results in lack of adequate leave for the nurses, which results in conflict and lack of motivation. In cases where the cardiac department is preparing for change involving the use of bedside reporting, it is important to consider decision making skills, interpersonal skills, and conflict resolution as a leader (Rocchiccioli & Tilbury, 2012: p22). It is important to be politically aware, especially since political factors influence the environment in which the clinical leader will operate in making the decision (Jasper & Jumaa, 2012: p32). In this case, being aware of legislation concerning annual leave is important. Political awareness enhances the ability to influence multi-level policy making, as well as enabling the leader to explain to the staff about the changes they are witnessing. In clinical practice areas that require as much effort as cardiac care, it is important to ensure that the staff is motivated to provide quality care. Motivation will enable the team members to enjoy their challenges, initiate optimism, and passionately go about their work (Jasper & Jumaa, 2012: p33). Motivating the entire staff to work as a team is a great challenge. Transformational leadership involves the motivation and inspiration of nurses in the cardiac

Why All the Management Needs to Have a Strong Strategic Preparation Research Paper

Why All the Management Needs to Have a Strong Strategic Preparation - Research Paper Example There is one constituent of an organisation’s risk management structure that includes every little aspect of a company that is Operational Risk Management. Operational risk is so important that it can demolish a business, via fiscal loss, or operating capacity or loss of repute. However, there are still some organisations where operational risk management is not taken as an important issue as it should be seen. (Kotter, 2007) The possibility of loss due to insufficient or unsuccessful internal practices, people and operations or because of exterior events is known as Operational risk. Operational risks also take in legal issues, nevertheless, they do not include strategic risk. Management of Operational risk is extremely crucial for a business. If there is no operational management, there is no surety that a business is being managed on a protected and principled basis. It is most significant for a company to manage Operational risk as both the first and last risk. (Hannagan, 2002, 18) Developing a detailed strategic plan may or may not be viable or even appropriate, depending on the size of the organisation, the size of the projects, and other factors. Nevertheless, a planning process ensures that: Each organisation needs to determine the extent to which it needs a formal strategic plan versus direct-to-implementation plans. Either way, the goal is to drive management in response to the corporate strategy, not have it be based on any "wow" factor or a perception that it will benefit the organisation. (Salisbury, 2008, 18) Business environment alters with time, hence management must acclimatize and modify incrementally too when periodic transformational change is compulsory. (Hebson, 209, 32) All strategy starts with the organisation's corporate strategic plan, which lays out the overall objectives for the organisation, including its business mix, growth goals, and risk tolerance.

B-Galactosidase Enzyme Activities Essay Example | Topics and Well Written Essays - 1500 words

B-Galactosidase Enzyme Activities - Essay Example The ideas on the regulation of protein synthesis in bacteria have mainly arisen from the studies of Perse Monod on the induced synthesis of B-galactosidase in E.coli. It resulted in the discovery of regulatory events to the transcription of DNA and the assemblage of functionally related genes into clusters called operons. The specific mechanisms exist to regulate the levels of expression in the cell. The regulation may be as a result of transcription, translation or messenger RNA stability. In this experiment, there is the regulation of transcription of bacterial genes that are either inducible or repressible enzyme systems. In induced enzymes, there is the breakdown of complex molecules for example lactose induces synthesis of the proteins B-galactosidase, galactose permease and thiogalactoside transacetylase in E.coli. The b-galactosidase enzyme found in E.coli is an example of an inducible enzyme. It catalyzes the hydrolysis of a wide variety of B-galactosides such as lactose into its constituent substances There was of sharing of the reagents labeled control and lactose (L) flask. It was vital that the lactose does not enter the control bottle. Separate, a labeled pipette was reserved to make an addition to, or to sample from the flask. Time was an important factor and lactose was timed at zero time, ninety minutes, hundred and twenty and one hundred and eighty minutes up to two hundred and forty minutes. From there, sampling procedure included. At the appropriate time, 3ml aliquots were removed from both control(C), and lactose (L) culture and further 0.5mL aliquots from lactose (L) culture placed in a plastic centrifuge tube. Dilution of 0.5mL aliquot one in five by adding 2ml of culture medium was done and labeled the cell L/5. (Michael & Nelson. 2008)

Incidents In The Life Of A Slave Girl | Analysis

Incidents In The Life Of A Slave Girl | Analysis Linda faces sexual harassment for the father of her mistress Dr. Flint. He is a licentious and cruel male, like several slaveholders, tries to make Linda his concubine, and subjects her to many years of sexual harassment. Linda describes the anger and shock she felt through his sadistic attacks on her individual autonomy. According to Jacobs (18), Linda narrates that when Flint told her that she was made for his use, meant to obey all his commands, that she was nothing but a slave, whose will should and must surrender to his. Flint murmured impure things in Lindas ears, wrote impure letters but she pretended that she could not hear or she could not read. She shuns his advances by usually being in presence of others and she displays an incredible power over and opposition of Flints will. The wife of Dr. Flint is brutal and callous woman who constantly enjoys the despair of the slaves. Other than confronting her spouse as a result of his lecherous deeds, she displays her respect to male power and blames Linda as the cause of her spouses lust. Because she does not have much power to handle the issue, Mrs. Flint jealously and hatred to Linda enlarges and she turns out to be obsessed with trailing her every step. Linda elucidates that a thing that commands approbation in the white female only speeds up the deprivation of the woman slave (Jacobs, 28). Dr. Flint who is Lindas master and enemy has legal rights to do anything he feels like to Linda, but desires to seduce her through threatening and tricking her other than taping her. All through the novel, Linda consistently goes against him and disobeys to have a sexual affair with him. This infuriates Dr. Flint and he quickly fixates over the thought of contravening her unruly spirit. Flint never distinguishes that Linda is a human being who has feelings, unamenable rights and desires. Cruelty of slaveholders According to Jacobs, (270, Linda claims sympathy for women slaves for there is no law to defend her form violence, from insult, and even from death., which are all imposed by friends who possess the shape of men Instead, the slavery institution defends slaveholders form allegations of sexual violence and assault. If the slave was sexually assaulted, it wasnt an offense against her but an intrude on the property of her master, although it was always a master that attacked her. When her daughter was born, the heart of Linda became heavy since she was aware that slaverly was terrible for males, but was far much terrible for females (Linda, 77). Women slaves were the most susceptible servants because they could do work in the field, take care of children of their masters, and most significantly reproduce slave populace, which became increasingly more significant after prohibition of slave imports in 1808.s For instance, when Benjamin, L indas uncle is sold, the slave trader stated that he could offer any price if the good looking young man was a female (Jacobs, 23). Lindas moral character Linda illustrates her strong moral trait in several ways. At an early and pre teen age, she was given similar things that children of the mistress were given. Her master taught her how to spell and read, which a privilege is since majority of slaves were not taught. Although she saw this as a fair thing, she still helped her family members because of their kindness toward her and she was also conscious that people needed to be treated with respect. Jacobs (65) argues that when Dr. Flint constantly called her harsh names and abused her, Linda she knew that it was not correct and felt that Flint was corrupting her as well as her pure mind, but she chose to remain silent for terror of her severe outcomes, even death. Linda continues leading her life, helping him together with his family, but knowing well that he was cruel and unjust. Arrogance of slaveholders It was extremely egotistical of slaveholders to tell the slaves brutal lies about the North. A slaveholder once told Linda one of the slaves who happened to be Lindas friend was in an awful shape and was pleading to be taken back to her master. Later on Linda discovered that this story was not true and this former slave did not have any wish of going back to slavery. Unfortunately, majority of slaves believes these stories and chose to the thought of protective slavery to hard freedom. Linda is appalled by the idea of really aspiring to return to slavery, even if the tales were true. Linda states that the slaves would start to recognize their personal capabilities, and wield themselves to be women and men (Garfield Zafar, 43). Conclusion The dominant social issue of the book incidences in the Life of a slave girl is sexual harassment of slaves by their masters. Dr. Flint who is Lindas master requires her to do anything for him including a sexual relationship with her. However, Linda does not give in to his sexual demands because she wants to buy her freedom away from enslavement. What is the Concept of Nationalism? What is the Concept of Nationalism? Nationalism is a concept that is not easily defined. There are numerous definitions and forms of what is nationalism, and many of these definitions even overlap. However, there is no one definition that is more adequate than another. Keeping in mind that these definitions are constantly evolving, with thorough analysis and the juxtaposition of arguments set out by eight prominent scholars, a clearer definition of nationalism can be attained. To begin with, the most well know definition today is from Professor Anthony Smith. He states that nationalism is simply an ideological movement for attaining and maintaining autonomy, unity and identity for a population which some of its members deem to constitute an actual or potential nation (Anthony Smith, Nationalism: Theory, Ideology, History, 2001, p.9). In this definition, Smith reveals what he believes the three main goals of nationalism are: autonomy, national unity, and national identity. Even Smiths profound definition has not been available for very long considering he was born in 1933. Although there is much argument on the definition of nationalism, Smith agrees that there is one main point of agreement and that is that the term nationalism is a modern phenomenon (Smith, Anthony 2001). Civic nationalism is basically defined as a group of people which have a certain loyalty to civic rights or laws and pledge to abide by these laws. Ethnic nationalism is basically a grou p that possess a common culture, language, land, etc. It is more specific in terms of who can be in it (McGregor 2010). Smith (1991) writes that every nationalism contains civic and ethnic elements in varying degrees and different forms. Sometimes civic and territorial elements predominate; at other times it is the ethnic and vernacular components that are emphasized (Smith, Anthony 2001). Smiths most important argument features civic and ethnic types of nationalism as opposed to eastern and western types. . Even more specifically, Smith makes the distinction between both civic and ethnic nationalisms. He also believes that Many modern nations are formed around pre-existing, and often pre-modern, ethnic cores (Theories of Nationalism Smith). Smith is claiming that nations had pre-existing-origins prior to their new origins of their new nation. One of the most popular arguments by critics is that the civic and ethnic viewpoint of nationalism collapses too much on the ethnic category. (http://cps.sagepub.com/cgi/reprint/35/5/554). Smiths definition seems to be the foundation for nationalism. Other scholars go in to more detail on certain elements of the definition, but most relate back to Smiths original definition. On the contrary to Anthony Smiths definition of nationalism pertaining to the civic and ethnic type, Hans Kohn has argued that the two main types of nationalism are eastern and western. His definition is, Nationalism is a state of mind, in which the supreme loyalty of the individual is felt to be due to the nation-state. (Hans Kohn, Nationalism, 1965) His argument includes both eastern and western types of nationalism which refer to eastern and western Europe. Eastern nationalism conceived the nation as an organic community, united by culture, language and descent (McGregor 2010). This could possibly be related to Smiths ethnic type of nationalism. Western nationalism conceived the nation as a political and civic community, held together by voluntary adherence to democratic norms (McGregor 2010). Again, western nationalism could be perceived as a civic type of nationalism. This can be recognized as two similar classifications on two unfamiliar grounds. Kohn believes that nationalism relates directly with the eastern and western Europe and that it is also where the state of mind of nationalism originated. The main criticism of Kohns classification of nationalism is him being over simplistic. He certainly does not go into as much detail as Smith on the definition and relates only towards Europe which most likely is why he is being identified as over simplistic. Carlton J. H. Hayes definition of nationalism states, Loyalty and attachment to the interior of the group (namely the nation and homeland) are the basis of nationalism. In this definition, a common cultural background and common cultural group are considered the main factors in forming a nation. That remains true with most of the definitions of nationalism. Hayes definition of nationalism seems to be more specific to the ethnic ties toward nationalism. (http://www.al-islam.org/islamandnationalism/5.htm). Hayes is basically saying that land, language, and blood are the basis of nationalism. . He is saying that nation is something to be proud of. Hayes also believe that these ethnic qualities are the most important; even religion does not compare.   It is attachment to nationality that gives direction to ones individual and social postures, not attachment to religion and ideology. A human being takes pride in his national achievements and feels dependent on its cultural heritage, not on the history of religion and his faith (http://www.al-islam.org/islamandnationalism/5.htm). This quote further proves Hayes view on nationalism and how it relates to ones culture and past, and specifically not related to religion at all. The reason Hayes definition is unique from others, is his emphasis that religion is not a factor in forming a nation. To further specify Hayes definition on nationalism he says, What distinguishes one human being from another are not their beliefs, but their birth-place, homeland, language and race. Those who are within the four walls of the homeland and nation, belong to it, and those who are outside it, are aliens. It is on the basis of these factors that the people have a feeling of sharing a single destiny and a common past. (http://www.al-islam.org/islamandnationalism/5.htm). This quote goes hand in hand with Hayess definition of nationalism and just further explains it. According to scholar Benedict Anderson nationalism is, a new emerging nation imagines itself to be antique. This is similar to how Anthony Smith and Hayes defined nationalism. It is mostly like the Smiths ethnic nationalism, which focuses more on the origin of the nation. Anderson focuses more on modern Nationalism and suggests that it forms its attachment through language, especially through literature. Of particular importance to Andersons theory is his stress on the role of printed literature. In Andersons mind, the development of nationalism is linked with printed literature and the growth of these printed works. People were able to read about nationalism in a common dialect and that caused nationalism to mature. (CITE). Andersons definition of nationalism and nation differ greatly from other scholars. He defines nation as an imagined political community. He believes this because the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity th at makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings. Not only is Andersons theory distinctive because of the printed literature theory, but also the imagined political community. Peter Alter states, Nationalism is a political force which has been more important in shaping the history of Europe and the world over the last two centuries than the ideas of freedom and parliamentary democracy or, let alone, of communism. His argument is similar to John Breuilly in the sense that there is a strong emphasis on nationalism being a political force. Alter is saying that it has everything to do with being a political movement instead of the idea of freedom. In reference to nationalism, Alter states, It can be associated with forces striving for political, social, economic and cultural emancipation, as well as with those whose goal oppression. His outlook on nationalism seems much broader than other scholars. This particular reference virtually sums up many scholars definitions together. Alter does not seem to have a specific argument on nationalism, as in civic vs. ethnic or western vs. eastern but just an acceptance that nationalism could be based on all of these argum ents. Again, Alter says, It can mean emancipation, and it can mean oppressionà ¢Ã¢â€š ¬Ã‚ ¦ dangers as well as opportunities. There is no precise argument when he tries to define nationalism even though he does have the idea that nationalism is directly related to a political force. Alter also states that nationalism was important to shaping Europe, but most scholars agree with that statement to begin with. Scholar Ernest Gellner states that, nationalism is primarily a political principle that holds that the political and the national unit should be congruent. Gellner has been considered the father of nationalism studies and was a teacher of Anthony Smith. Although most scholars would agree that nationalism appeared after the French Revolution, Gellner further argues that nationalism became a sociological necessity in the modern world. His argument is similar to the uniqueness of Benedict Andersons printed literature theory, but Gellner focuses more on the industrialization of work and cultural modernization to explain how nationalism expanded. Gellner believes that states only exist where there is division of labour, therefore the state comes before nationalism (http://www.people.fas.harvard.edu/~plam/irnotes07/Gellner1983.pdf). Like other scholars, Gellner believes that nationalism is a political force. There are many criticisms to Ernest Gellners theory, including Anthony Smith sayin g, It misreads the relationship between nationalism and industrialization (Smith 1998). Historian John Breuilly defends a more modern theory of nationalism. He concludes, The rise of the modern state system provides the institutional context within which an ideology of nationalism is necessary. Breuilly argues that the process of state modernization provides an important factor in understanding historical signs of nationalism (http://www.cjsonline.ca/reviews/nationalism.html). Breuilly argues that nationalism does not have much to do with ethnicity or ethnic background, rather more to do with political motivation. This is not the first scholar who believed that ethnic background had nothing to do with nationalism. In fact, Breuillys definition relates well to Gellner in the sense that they both argue for political motivation. Nationalists are seen to create their own ideology out of their own subjective sense of national culture. (John Breuilly, Nationalism and the State (Manchester University Press, Manchester, 1982). This particular quote is quite similar to Andersons imagined political community theory. Breuilly does not support the ethnic side of nationalism nearly as much as others and, like Benedict Anderson favors nationalism as just a political force. Breuilly criticizes most scholars due to the fact that they believe in national culture because he believes there is no such thing. He believes that the political component of nationalism is by far the most important. Michael Hechter defines nationalism as a, collective action designed to render the boundaries of the nation congruent with those of its governance unit (M. Hechter, Containing Nationalism, 2000). He further explains, Nation and governance can be made congruent by enacting exclusive policies that limit full membership in the polity to individuals from on one more favoured nations. In Hechters book, Containing Nationalism, he expresses his belief that the reason nationalism occurs is because of self-determination. Hechter explains how there are two different types of nationalism. The first one is sort of the ideology of freedom and he gives the example of the French Revolution. The second form is xenophobic or even goes as far as genocide (Hechter, Containing Nationalism, 2000). This explains where the different views of nationalism come in; civic vs. ethnic or eastern vs. western. Most importantly, Hechter defines many specific forms of nationalism to go beyond his original definition . These definitions include: state-building nationalism, peripheral nationalism, irredentist nationalism, and unification nationalism. (Hechter, Michael. Containing Nationalism. Oxford and New York: Oxford University Press, 2000). Each scholars definition seems to have its own uniqueness to it; from Anthony Smiths ethnic nationalism. SIMILARTIES AND DIFFERENCES Political, cultural, ethnic, civic, eastern, western Summary Vast diversity of aims and aspirations, including unification, separation, cultural/linguistic preservation, territorial expansion, protection of external co-nationals, overthrow of foreign domination, establishment of national homeland Vast diversity of forms and styles, from aggressive and militaristic to peaceable and inward-looking Nationalism is inherently particularistic, but at the same time constitutes an ideology of general application People can not agree on the definitionà ¢Ã¢â€š ¬Ã‚ ¦.

Essay on Song of Solomon: The Names of a Society -- Song Solomon essay

Song of Solomon: The Names of a Society    Think of a time when the black society was still getting used to the word freedom and the white society hated the thought of it. The book Song of Solomon, written by Toni Morrison in 1977, takes place in Michigan on the shores of Lake Superior. The book emphasizes the racial and social tensions between blacks and whites between the 1930s and the 1960s. The Dead family goes through many phases of self-discovery throughout the story. In an effort to hide his southern, working class roots, Macon Dead, an upper-class northern black businessman tries to insulate his family from the danger and despair of the rank and file blacks with whom he shares the neighborhood. Macon can not keep this from influencing his family when he learns that his son has different plans. The book introduces many characters that have received their names from yearnings, events, mistakes, and weaknesses. Some of these names are out of respect and others are given by certain occurrences. Mostly the names are used i n defiance to the "cracker society". The black society used this term to relate to the "white society".    The Dead family lives on a street officially named "Mains Avenue". The only black doctor in town lived on this street and it soon became known as "Doctor Street". Soon it became the unofficial name of the street known not only to the doctor's patients, but also to the rest of the black citizens of the town. White legislators soon put a stop to the incorrect naming of the street and posted notices forbidding incorrect references to it in the black neighborhood. The notices stated that the avenue "would always be known as Mains Avenue and not Doctor Street"(p. 4). In a subtle retaliation, the ci... ...ack society in those days. They kept and used names that the cracker society would forget about in a few days. By keeping such names the black community quietly defied conformation to the white society.    This novel illustrates how the human spirit can not be dominated. The black community is able to fill in the empty spaces, which the "other society" is not able to enter into or relate to. When Milkman thinks back of all of the people that he had met on his journey it reflects the essence of the novel, " Names they got from yearnings, gestures, flaws, events, mistakes, weaknesses. Names that bore witness"(p. 330). The African American population found a way to allow for life and spirit in a world controlled by "crackers". Their defiance shows that the human spirit is unstoppable.    Morrison, Toni. Song of Solomon. New York: First Plume Printing, 1987.

How Have Your Eating Habits Changed Since You Joined College?

Virginia Mwangi Name of institution Subject name September 24, 2011 Eating habits In a nutshell, I can describe the change in my eating habits since I joined college as transference from one distinct end of a continuum to the other. This is because they changed from healthy to unhealthy, regular to irregular and from eating in plentitude to small meals. The paucity of my pocket was partially responsible for the shift from plenty to minimal. With the little allowances my mom gave me for upkeep, no one was more adroit at achieving the intricate balance between my need to be stylish and food. Consequently, my meals were reduced to what may be considered by many as mere snacks. In essence therefore, the pounds I lost from eating less were compensated for adequately by my cheap but trendy dressing. On the other hand, it never really occurred to me that my college eating habits were a far cry from being healthy. The fact that mine were not exactly exceptional from those of the rest of the students contributed significantly to this. In addition, although we as students had a wealth of information on appropriate diets, we simply did not have a variety of nutrient packed food in our environment to choose from. Moreover, the readily available sumptuous fries retailed at student sensitive prices provided us with the impetus to eat unhealthy. The irregularity of my meals was not of my own making but was due to my hectic course schedule. Prior to joining college, I adhered to my meal times to the clock. However, this proved a daunting task in college since the time schedules did not strictly observe meal times. In particular, my tutorial schedule had the tenacity of coinciding with regular eating times. In conclusion, reflecting back on how my eating habits changed since I joined college makes my heart pause. In particular, the irregularity and paucity that came to characterize my meals was simply incredulous. The concept of eating healthy also seems to have been conspicuously absent as far as my eating habits in college were concerned.

Prehistoric Life During the Permian Period

Prehistoric Life During the Permian Period The Permian period was, literally, a time of beginnings and endings. It was during the Permian that the strange therapsids, or mammal-like reptiles, first appearedand a population of therapsids went on to spawn the very first mammals of the ensuing Triassic period. However, the end of the Permian witnessed the most severe mass extinction in the history of the planet, even worse than the one that doomed the dinosaurs tens of millions of years later. The Permian was the last period of the Paleozoic Era (542-250 million years ago), preceded by the Cambrian, Ordovician, Silurian, Devonian and Carboniferous periods. Climate and Geography As during the preceding Carboniferous period, the climate of the Permian period was intimately linked with its geography. Most of the earths land mass remained locked up in the supercontinent of Pangea, with remote offshoots comprising present-day Siberia, Australia, and China. During the early Permian period, large portions of southern Pangea were covered by glaciers, but conditions warmed considerably by the beginning of the Triassic period, with the reappearance of vast rain forests at or near the equator. Ecosystems around the globe also became significantly drier, which spurred the evolution of new types of reptiles better adapted to cope with the arid climate. Terrestrial Life During the Permian Period Reptiles: The most important event of the Permian period was the rise of synapsid reptiles (an anatomical term denoting the appearance of a single hole in the skull, behind each eye). During the early Permian, these synapsids resembled crocodiles and even dinosaurs, as witness famous examples like Varanops and Dimetrodon. By the end of the Permian, a population of  synapsids had branched off into therapsids, or mammal-like reptiles; at the same time, the very first archosaurs appeared, diapsid reptiles characterized by the two holes in their skulls behind each eye. A quarter of a billion years ago, no one could have predicted that these archosaurs were destined to evolve into the very first dinosaurs of the Mesozoic Era, as well as pterosaurs and crocodiles!Amphibians: The increasingly dry conditions of the Permian period were not kind to prehistoric amphibians, which found themselves out-competed by more adaptable reptiles (which could venture further onto dry land to lay their to ugh-shelled eggs, whereas amphibians were constrained to living near bodies of water). Two of the most notable amphibians of the early Permian were the six-foot-long Eryops and the bizarre Diplocaulus, which looked like a tentacled boomerang. Insects: During the Permian period, conditions werent yet ripe for the explosion of insect forms seen during the ensuing Mesozoic Era. The most common insects were giant cockroaches, the tough exoskeletons of which gave these arthropods a selective advantage over other terrestrial invertebrates, as well as various types of dragonflies, which werent quite as impressive as their plus-sized forebears of the earlier Carboniferous period, like the foot-long Megalneura. Marine Life During the Permian Period The Permian period has yielded surprisingly few fossils of marine vertebrates; the best-attested genera are prehistoric sharks like Helicoprion and Xenacanthus and prehistoric fish like Acanthodes. (This doesnt mean the worlds oceans werent well-stocked with sharks and fish, but rather that the geologic conditions didnt lend themselves to the fossilization process.) Marine reptiles were extremely scarce, especially compared to their explosion in the ensuing Triassic period; one of the few identified examples is the mysterious Claudiosaurus. Plant Life During the Permian Period If youre not a paleobotanist, you may or may not be interested in the replacement of one weird variety of prehistoric plant  (the lycopods) by another weird variety of prehistoric plant (the glossopterids). Suffice it to say that the Permian witnessed the evolution of new varieties of seed plants, as well as the spread of ferns, conifers, and cycads (which were an essential source of food to the reptiles of the Mesozoic Era). The Permian-Triassic Extinction Everyone knows about the K/T Extinction Event that wiped out the dinosaurs 65 million years ago, but the most severe mass extinction in earths history was the one that transpired at the end of the Permian period, which annihilated 70 percent of terrestrial genera and a whopping 95 percent of marine genera. No one knows exactly what caused the Permian-Triassic Extinction, though a series of massive volcanic eruptions resulting in a depletion of atmospheric oxygen is the most likely culprit. It was this great dying at the end of the Permian that opened up the earths ecosystems to new kinds of terrestrial and marine reptiles, and led, in turn, to the evolution of dinosaurs.

Free Essays on Swimming

"Swimming" In swimming there is no stroke harder to learn then the Butterfly stroke. This is the stroke where the swimmer swims kicking like a dolphin and pulling with his or her hands at the same time under the water and recovering for the next stroke above water with both arms at the same time in an almost circular motion. There are many steps in learning how to execute this stroke correctly. These steps are called drills, when you perform them in the pool. The first drill you should learn is the Kick drill. In this drill you learn to kick with your feet like a dolphin, making sure not to flutter kick with your feet, to move smoothly through the water with your head connected with your spine; this is the position your head is in when you stand with good posture, and make one smooth motion with your arms at your side thrusting only your hips, making a smooth relaxed shallow rolling motion through the water. Also, only one part of your body at a time should be slightly out of the water, starting from the back of your head, and continued down your back to your feet. The next drill to learn is the balance drill. This drill, to me, was extremely difficult to do. The balance drill is almost the same as the kick drill, only the swimmer puts his or her arms out in front of them with one hand on top of the other squeezing his or her head with their arms just behind the ears, remembering the kick drill to keep your head connected with your spine. Make the same smooth rolling motion only this time making sure your fingers are always pointing perpendicular to the wall of the pool, beginning with the back of your arms and head slightly out of the water. Continued down your back and to your feet. When trying this drill, I always moved my hands up and down as I did the rolling motion and it did nothing but make me dive deeper under the water then I wanted to, thus making me go slower. When you can ... Free Essays on Swimming Free Essays on Swimming "Swimming" In swimming there is no stroke harder to learn then the Butterfly stroke. This is the stroke where the swimmer swims kicking like a dolphin and pulling with his or her hands at the same time under the water and recovering for the next stroke above water with both arms at the same time in an almost circular motion. There are many steps in learning how to execute this stroke correctly. These steps are called drills, when you perform them in the pool. The first drill you should learn is the Kick drill. In this drill you learn to kick with your feet like a dolphin, making sure not to flutter kick with your feet, to move smoothly through the water with your head connected with your spine; this is the position your head is in when you stand with good posture, and make one smooth motion with your arms at your side thrusting only your hips, making a smooth relaxed shallow rolling motion through the water. Also, only one part of your body at a time should be slightly out of the water, starting from the back of your head, and continued down your back to your feet. The next drill to learn is the balance drill. This drill, to me, was extremely difficult to do. The balance drill is almost the same as the kick drill, only the swimmer puts his or her arms out in front of them with one hand on top of the other squeezing his or her head with their arms just behind the ears, remembering the kick drill to keep your head connected with your spine. Make the same smooth rolling motion only this time making sure your fingers are always pointing perpendicular to the wall of the pool, beginning with the back of your arms and head slightly out of the water. Continued down your back and to your feet. When trying this drill, I always moved my hands up and down as I did the rolling motion and it did nothing but make me dive deeper under the water then I wanted to, thus making me go slower. When you can ...

The importance of event evaluation for event managers and the process Essay

The importance of event evaluation for event managers and the process of event evaluation - Essay Example It is like a way of assessing the goals and objectives that we had set before. We undertake event evaluation at the end of an event in order to understand if we have achieved what we wanted. Evaluation of an even can also be used as a strategic planning tool that can help us to understanding the correct method or the correct procedure that we should use in order to achieve the desired goals and objectives. It is a fundamental process that helps us to discern the viability and sustainable of an event by assessing the best process that can be used to take us where we want to be. The evaluation of an event should take a holistic approach. In this regard, it should not be leaned on one side alone but it should be aimed at looking at all corners of the event. Evaluating an event as a whole is important as it helps us to understand it in all its dimensions. If an evaluation is carried on one side alone, there may be a probability of constrain from other areas that were not evaluated before which may be a possible failure of the event. By taking a holistic approach we mean that we have to focus on all areas. Most evaluation of an event tends to lean on the economic viability of an event and gives little attention to the areas of the event. Therefore we have to consider dimensions like the social aspect of he event, the environment aspect of the event, if it is a business event we have to asses the business leveraging, and also we have to evaluate the branding of the event and the impact that it has created. It is also very important to evaluate an event regularly in the sense that it has to be consistent throughout the whole process of its implementation. This means that we have to evaluate an event right from the start of the event, when it is being implemented and after it is implemented. There must also be a common base under which an event will be evaluation on. In

Religion and Theology. Hinduism and Buddhism Assignment

Religion and Theology. Hinduism and Buddhism - Assignment Example It was not until the 19th century when the British colonial administration in India started referring to Hinduism as a form of religion. Hinduism was used as a description for the various religious beliefs and practices of the majority of Indian people (Rinehart, 2004). Despite the dynamics that he religion has undergone, the religion is believed to be more than 4000 years old, tracing bhack to the early Indian valley civilization. Traditionally, the religion is believed to be timeless, as the old people found it in practice. Fundamental spiritual beliefs Hindus believe in in one Supreme Being according to their traditions is both imminent and transcendent. According to the Hindu religious beliefs, the Supreme Being is both their creator and is of Unmanifest reality who deserves their respect (Rinehart, 2004). The Hindus believe in the divinity of the four Vedas, which are the oldest and most ancient elements of scripture in the world. Further, they venerate the Agamas as revealed in an equal measure. They treat these as primordial hymns of God which forms the bedrock of Santana Dharma, a form of an eternal religion. According to the Hindu beliefs, the soul reincarnates, evolving through many beliefs. However, the reincarnation trend stops after the resolution of all karmas. They also believe in moksha, which is the liberation from the rebirth cycle that takes place after the end of the reincarnation process. Since the process is continuous and evolutionary in every soul, not a single soul can be denied of its destiny (Fisher, 2014). Spiritual Practices of Hinduism In Hindu, an individual’s personal spiritual practice is referred to as sadhana which is used to refer to the means of accomplishing individual goals. It recognizes adhikara, which means that every person holds a very unique position in life that is different from that of other people. Therefore, God exists in different forms, which gives people the freedom to feel attracted to one God and lea ve the rest. Similarly there are different forms of yoga, just like there are different forms of God, which are not similar to one another. Therefore, the Hindu spiritual practice varies from one person to another. Spiritual practices to the include prayer, meditation, going on pilgrimage, bathing, fasting, practicing acts of charity, chanting mantra, reading of the scripture and performing ones’ daily work. How Hindu is practiced today Many Hinduism traditional practices have remained to date (Fisher, 2014). However several adjustments have been made to suit the religion in the modern context. For instance, in schools years, Brahmacharga is a common practice that focuses on instilling knowledge and developing the character of the people. How Hindu is practiced around the world Due to immigration to different parts of the world, the Hindu religion and its practices have also spread all over the world to areas such as Nepal, Bangladesh, Sri Lanka, Guyana, Trinidad, Tobago, Fij i, Mauritius, among others. Rinehart (2004) points out that the various practices of the religion practiced in these areas include sadhana, which is an individual practice of cultivating spirituality and Japa, which is a silent or an audible practice of repeating a mantra. Buddhism Origin It is believed that Buddhism originated from the teachings of Siddhartha Gautama, who was known as the Buddha in the years between ca 624-544. In his teachings, Gautama was opposed to the idea of man having an immortal soul. Moreover, his teachings did not touch on any Supreme Deity. In his teachings, Buddha insisted that man could overcome greed, hatred and delusion to attain enlightenment practicing the Four Noble Truths and

To what extent do you agree with free market economies being more Essay - 1

To what extent do you agree with free market economies being more effective than a mixed economy - Essay Example All individuals act on their behalf; however the actions are aimed at satisfying consumer needs. The free market economy is controlled by a price mechanism where the prices of goods and services are not determined by the government (Kates, 2011:34). They are determined by the interchange between the forces of demand and supply whereby price acts as an indicator for the suppliers to decrease or increase supply so as to reach an equilibrium between the forces of demand and supply and the best allocation of resources. Income and resources are distributed and allocated efficiently by using the price mechanism. A free market economy is an economic system that is not influenced by the government or other political forces (Kates, 2011:34). The rate of growth in such an economy relies on the level of consumer activity that is connected to the consumers’ purchases. This means that economic growth is possible in an economy that is not controlled by the government. Free market economies are closely linked with capitalism in the modern-day usage and popular culture. Cooperative members, market socialists and supporters of profit sharing support free markets. Why is a free market economy better than mixed economy? A free market economy is better than a mixed economy in various ways. ... Secondly, free market economies are flexible and therefore adjust freely to change. If there is a change in demand of a certain good or service in the market, companies can increase their production to meet the increased demand in the market. Conversely, in a mixed market economy, the government regulates the quantity that is produced and supplied in the market. There is increased competition among the major producers in the company. This mounts increasing pressure on the producers to improve their products and lower their prices so as to attract a higher number of consumers (Sirico, 2012:14). On the contrary, in a mixed economy a central authority such as the state or the government regulates the quality of goods and services. This means that the competition in the prices of goods and services is minimal hence consumers do not benefit in the long-run. In addition, increased competition among the producers encourages production using the latest technology (Kates, 2011:34). In other w ords, increased competition in the market leads to increased innovation that positively contributes to productivity. A free market economy encourages rational self-interest. People have more freedom to undertake actions that they want and to buy and sell what they want. Consumers have more freedom to produce and sell what they want with minimal government interference. However, in a mixed economy, the government sets the standards to be followed by the producers and consumers. Finally, the consumers determine the success or failure of a products or service in the organisation (Sirico, 2012:14). This means that the consumers have more power to drive the prices of goods and the quantity produced. On the other hand, in a mixed economy, a central planning

Legalism, Taoism and Confucianism Essay Example for Free

Legalism, Taoism and Confucianism Essay All three most influential philosophical schools of thought i.e. legalism, Taoism and Confucianism originate from the same tenet of peace and accord in the Chinese society in particular and in world in general. But their methodologies and philosophical routes to achieve this objective are different. Legalism suggest a strong and central political body as remedy for all the maladies of contemporary Chinese society whereas Taoism and Confucianism do not favor a strong political entity   and reinforce the ideas of individual freedom and social cohesion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The doctrine of legalism believes that strict laws and punitive measures are preconditions for a strong central government that can bring peace and prosperity in the society. This doctrine is based on the assumption that human nature is irredeemably malicious and is prone to produce conflicts. These conflicts harm the social cohesion and generate panic and disorder in the community. That is the reason that strong laws and punishments can make them (people) in alignment with needs of the political entity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In total contrast to Legalism, Taoism and Confucianism are of the view that human nature is constituted of moral virtues. Taoism was directly opposed to the tenets of Legalism and believed in a close association between man and nature. They further reinforce that nature is virtuous in essence and intend at achieving greater unity and universal organization. They view man-made laws as artificial and transient that has limited life. So Taoist are against Legalism and believed that these were fabricated to serve the vested interest of the rulers and they have nothing to do with the common good of the people. This basic difference between the philosophical principles leads the Taoist to rebel against the established social patterns as they considered it a tool to perpetuate the regime of the despotic rulers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Confucianism is considered a rationalization of these two extremes i.e. legalism and Taoism. Confucianism neither believed in the idea of harsh punishments, impersonal laws and inhuman rules toward the mass nor it gave approval to absolute individual freedom of thought and action as it would lead to utter anarchy. Confucianism adopted an equidistant approach between the two extremes and propagated a philosophy based on the beautiful combination of individual needs and social needs. Confucianism served as a balance between the extreme centralization of power and subjugation of masses as embodied in Legalism and the utter chaos created by the absolute individualistic approach of Taoism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Legalism was an advanced political system whereas Taoism was inclined toward primitivism. Taoism reinforced the idea of a personal and individual reaction to the mundane and complex social problems. According to its basic precept of Tao (way), human nature can find its own way out of many. So it negated the formulated laws and established social patterns. Subjective judgments were made according to the needs of the occasions. Mostly these judgments were based on the ancient teachings and traditional principles with outsized personal discretion. In complete contrast to Taoism, Legalism established a complete code of laws and they (Legalists) were strictly adhered to these laws. Instead of personal discretion or subjective interpretation, judgments were made according to written laws. This characteristic of Legalism made it the most advanced philosophy of ancient China as compared with Taoism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In contrast to abovementioned ways, Confucianism suggested another way i.e. to get social harmony through social cohesion of individuals with the society itself. It took care of individuals’ needs as well as the socio-political needs. To Confucius, society was not a mere collection of individual but is has other internal and external dimensions. Internally, it is the substantial device that moulds our beliefs and attitudes while on the external horizon, it exerts and maintains pressures from the society to facilitate conformity to the above-mentioned collective beliefs and attitudes. Confucius perceived society as a separate and distinguished unit. It is an entity independent of individuals. This argument clearly manifests that social facts i.e. norms, values and institutions, have their independent existence and are not sustained by individual actions but individuals react to them. Confucius also suggests that individual desires are cravings are unlimited and individual hankers after more and more. This natural insatiability produces individual propensities in humans. In order to control these propensities society works as a regulative force. Frederick Cheung has comprehensively summed up the differences and similarities in the doctrines of these major philosophies of Chinese history in this way; If we compare and contrast the three schools of thoughts on individual freedom and control; we would find that Taoism was extremely free, while Legalism was extremely strict (a kind of totalitarian control) with Confucianism in the middle (the golden means or moderation).   On political theory and concepts of progress, Legalism was the most advanced and directing to the future; while Taoism was reactionary and returning to the primitive nature; with again Confucianism in the middle.   Indeed, moderation and balance were perhaps the major reasons for the eventual triumph of Confucianism in traditional Chinese history.   (p.3) References Cheung, Frederick. (2006). The Legacy of Ancient China: The Intellectual Foundations Legalism, Taoism, and Confucianism. The Chinese University of Hong Kong. Website: http. ihome.cuhk.edu.hk/~s050326/legalismtaoismconf.doc

Adolf Hitler :: essays research papers

Adolf Hitler was born in 1889 in a small town called Braunau, Austria by a loving mother named Klara Poelzl Hitler, and an abusive and alcoholic father named Alois Hitler. After becoming chancellor of Germany in 1933, he would lead one of the most barbaric and inhumane regimes in history. The purpose of this paper is to discuss how isolationism and solidarity played a role in the life of this evil leader, both on a personal and political level.   Ã‚  Ã‚  Ã‚  Ã‚   Although Adolf’s mother was loving, she lived in constant fear of Alois because he often beat her and the children. Adolf’s step brother, Alois jr., was abused so much that he ran away at the age of fourteen. Alois jr. was replaced by Adolf to be used as a human punching bag. His mother could only stand by and watch and then try to comfort her only son. Adolf had a younger sister named Paula who was born in 1896, she never really was beaten and never had to live with her father for very long because her father died when she was six years old, and Adolf was thirteen years old. Although Adolf cried when he saw his father’s body, he never spoke highly of him after his death.   Ã‚  Ã‚  Ã‚  Ã‚  Even through the abuse he suffered, He was still an excellent student through primary school. He was a very hard worker and got good grades through Benedictive Monastery School. After primary school Adolf decided that he wanted to become an artist. However he was forced by his father to go to a technical school rather than an art school. At the technical school he did poorly and was a difficult student according to his teachers. They described him as being violent, argumentive, and bad tempered.   Ã‚  Ã‚  Ã‚  Ã‚  Adolf had one teacher that inspired him, their name was Dr. Poetsch. Dr. Poetsch was an anti-Semitic and a fanatical Pan-German nationalist. It was Dr. Poetsch, said Adolf, who inspired him to become a revolutionary.   Ã‚  Ã‚  Ã‚  Ã‚  Adolf isolated himself society; he had only one childhood friend, Gustl. Adolf also isolated himself from his family when his mother died in 1907, and then he moved to Vienna because his family was putting pressure on him to get a job, In Vienna he lived by selling his paintings and drawings. While his time in Vienna he had no relations with anyone accept for his business meetings. His temper is first shown in public when he is trying to sell his art work and it is rejected. Adolf Hitler :: essays research papers Adolf Hitler was born in 1889 in a small town called Braunau, Austria by a loving mother named Klara Poelzl Hitler, and an abusive and alcoholic father named Alois Hitler. After becoming chancellor of Germany in 1933, he would lead one of the most barbaric and inhumane regimes in history. The purpose of this paper is to discuss how isolationism and solidarity played a role in the life of this evil leader, both on a personal and political level.   Ã‚  Ã‚  Ã‚  Ã‚   Although Adolf’s mother was loving, she lived in constant fear of Alois because he often beat her and the children. Adolf’s step brother, Alois jr., was abused so much that he ran away at the age of fourteen. Alois jr. was replaced by Adolf to be used as a human punching bag. His mother could only stand by and watch and then try to comfort her only son. Adolf had a younger sister named Paula who was born in 1896, she never really was beaten and never had to live with her father for very long because her father died when she was six years old, and Adolf was thirteen years old. Although Adolf cried when he saw his father’s body, he never spoke highly of him after his death.   Ã‚  Ã‚  Ã‚  Ã‚  Even through the abuse he suffered, He was still an excellent student through primary school. He was a very hard worker and got good grades through Benedictive Monastery School. After primary school Adolf decided that he wanted to become an artist. However he was forced by his father to go to a technical school rather than an art school. At the technical school he did poorly and was a difficult student according to his teachers. They described him as being violent, argumentive, and bad tempered.   Ã‚  Ã‚  Ã‚  Ã‚  Adolf had one teacher that inspired him, their name was Dr. Poetsch. Dr. Poetsch was an anti-Semitic and a fanatical Pan-German nationalist. It was Dr. Poetsch, said Adolf, who inspired him to become a revolutionary.   Ã‚  Ã‚  Ã‚  Ã‚  Adolf isolated himself society; he had only one childhood friend, Gustl. Adolf also isolated himself from his family when his mother died in 1907, and then he moved to Vienna because his family was putting pressure on him to get a job, In Vienna he lived by selling his paintings and drawings. While his time in Vienna he had no relations with anyone accept for his business meetings. His temper is first shown in public when he is trying to sell his art work and it is rejected.

Oliver Sackss The Man who Mistook his Wife for a Hat Essay -- Oliver

Oliver Sacks's The Man who Mistook his Wife for a Hat As a child, I watched Alfred Hitchcock Theater, The Twilight Zone and other science fiction or horror shows. Often times the storyline was based on a victim's mental problems or their skewed perception of the world. Looking back, I remember the fascination I felt when watching one specific episode of the Twillight Zone. In this particular episode, a man turned into a zombie by some type of poison. Essentially he was still alive, but he was dead to the world. In the end he was embalmed while he was completely conscious yet could not say anything to prevent it. Like this incident, every episode captivated me but when it was over I could sleep easy because there was no possibility of any of it happening. Oliver Sacks disrupts my childhood understanding of what is plausible and what is not in the real world. In his Book, The Man Who mistook his Wife for a Hat, Sacks compiles a group of stories that appeal to the curiosity and compassion of a young boy through his close look at human expe riences in the eyes of science, medicine and new technology. The chapters discussing 'Losses'; and 'Transports'; sparked my interest the most. The first story that caught my attention was about the sixty year old Madeline J. who was suffers from being 'congenitally blind'; and has 'cerebral palsy';(Sack 59). She was a very bright and intelligent woman that gained all her knowledge and learning from listening to books and from talking to people. She had never learned Braille because her hands were 'Useless godforsaken lumps of dough†¦'; Through simple tests, Sacks discovered that her hand recognized light touches, pain, and temperature. All basic sensations and perceptions were in tact. However, when objects were placed in her hands, she could not identify them. She did not try to search and explore the object; 'there were no active 'interogatory' movements of here hands. Sacks concluded that her hands were fine functionally; she did not know they were there. Madeline had to discover her hands and make the neural connection before she woul d be able to use them (Sacks 59-61). In an effort to get Madeline to use her hands, he asked her nurses to put her food slightly out of reach and leave the room on occasions. Sacks hope that due to the hunger, she would reach out for the food and use her hands. One day 'impatie... ...Bhagawhandi's tumor was found in the frontal lobe. DNT have many intracortical nodules that vary in size. Its cells resemble 'well-differentiated oligodendroglioma';. However the cells are often found in clusters and other intricate shapes. Because of the tumor the 'adjacent cerebral cortex often exhibits cortical dysphasia with disturbed lamination and disarray in architecture (Final). Oliver Sacks does an excellent job of writing about that appeals to all walks of life and a diverse set of cultures. He translates topics that would take a doctorate degree to understand and presents it in a way that is entertaining and a joy to read. In the story of the blind sculptress he gives us hope, feeds our curiosity with the phantom finger, and finally touches our heart in our trip with the Indian girl back home. Works Cited Carlson, Neil R. Foundations of Physiological Psychology. Allyn and Bacon. London. 1999. 'Case Eight - Dysembryoplastic Neuroepithelial Tumor';. http://www.uhrad.com/mriarc/mri008.htm 'Introduction to Cerebral Palsy';. http://www.islandnet.com/~aclemens/intro2.htm Sacks, Oliver. The Man who Mistook his Wife for a Hat. Touchstone Book. New York. 1985.

Marketing Mix Essay

Product refers to the creation or design of a good or service. It is here that the process begins in the life of a product. In this part of the marketing mix the design is made, the name is created, and even the packaging of the good is decided upon. This is where a product needs to be created in a way that makes the product marketable for its intended target. (Manktelow, 2013) Place is the process in when it is decided where the product is going to be sold and how the product will be distributed. Many questions are answered in this part of the process such as â€Å"Where do buyers look for this product? , â€Å"What channels of distribution should be used? †, â€Å"Do we need to use a sales force, attend trade shows, or send samples to companies? †, and â€Å"What are competitors doing? † (Manktelow, 2013) For example, a company producing power tools would not want to distribute their goods in a boutique. The intended customer base is not likely going to be found here. The correct distribution would be in a store where power tools are sold like Home Depot. While having a great product is important, you need to get it to the consumer in the most efficient manner. Price is where the value of the product is determined. Pricing is just as important as the product itself. No matter how great a product is, it needs to be priced so that consumers will be willing to purchase it and so that it will make a profit that is worth investing in. Pricing also can offer a chance to get a leg up on the competition. In order to gain an advantage in market share a company may decide to price their product slightly lower than their competitor’s price. (Manktelow, 2013) Promotion is how a company creates their promotional strategy, advertising, and public relations. Promotion is extremely important in making the consumer aware of the product. It is also very important that the promotional strategy is aimed at the target audience. (Manktelow, 2013) For example, to promote a new basketball shoe advertising could be created featuring a professional basketball player and the product could be heavily advertised during basketball games on television when the intended audience is going to be watching the game. PayPal, Inc. is a payment processor that operates primarily in processing payments on the internet. In 2010 PayPal began to push a new motto of â€Å"Anytime, Anywhere, Anyhow†. PayPal was taking their online payment services and moving them into the physical world. In order to achieve this PayPal began pushing their mobile payment services to develop products that would help to achieve this vision. PayPal required a product that would allow people to truly use PayPal anywhere at any time. In 2012 PayPal launched PayPal Here. PayPal here is a product that connects to a smartphone to allow merchants to accept credit card payments wherever their business may take them. To allow buyers the convenience of using PayPal anywhere, PayPal revamped the PayPal Mobile App. The PayPal Mobile App allows a person to send funds at any time using their smartphone. Whether it is sending money to a friend or paying for an item on eBay, the PayPal Mobile App allows buyers to use their PayPal account without having to be in front of their computer. The other product PayPal created for both merchants and for buyers is PayPal’s in-store checkout. In December of 2011 PayPal partnered with The Home Depot to unveil this new product and feature. Customers of the Home Depot no longer need to bring their wallet to the store with them. By simply entering their mobile number and PIN number they can pay with their PayPal account. Upon checking out the customer receives a text message and email receipt of their purchase. This video demonstrates the PayPal in-store checkout process. http://www. youtube. com/watch? feature=player_detailpage&v=Q8P9qT9EIVk PayPal’s placement of the product was not as complicated as many companies selling a product like a hammer or shoes. The PayPal Here product is a way to use the PayPal Here service. Customers simply have to go to the PayPal website or PayPal Here App and request the PayPal here dongle. It is sent to the customer at no cost because the value is in the customer accepting payments using the PayPal Here service. This benefits PayPal in that they do not have to deal with major distribution channels in getting their product into the right store. They simply need to ship the product to the customer that asks for it off of the PayPal website. PayPal has structured their pricing to remain ahead of their primary competitor Square. PayPal charges 2. 7% per transaction to receive payments using the PayPal Here product. Square has a similar product and charges 2. 75% per transaction. The cost of the phone attachment for PayPal Here is free. This has allowed PayPal to keep up with their competitor. In order to effectively market this product PayPal needed to have a price that at least met that of their competitor in order to get people to use the product. PayPal decided to charge slightly less than their competitor in order to gain customers new to this technology and to sway some customers away from Square. Had the service not been available through a competitor, PayPal’s pricing may have been different. Having a price that meets or beats the competition shows that PayPal is marketing their product to not just to customers new to accepting mobile payments, but to those that are already accepting them which expands the market they are targeting. PayPal also offers other types of services other than just accepting payments on a mobile phone which creates more value for potential customers. PayPal has launched aggressive marketing campaigns through email and through banners on their website. PayPal has never advertised their products on television or radio and they did not start with the launch of PayPal Here. PayPal announced PayPal Here at a media event and let the media spread the word along with the advertising occurring through email and on the PayPal website. This helps PayPal save money in advertising and promotion while still promoting their product efficiently. PayPal’s intended targets for PayPal Here are small businesses and people who sell at events like trade shows, service (lawn care, plumbing, etc. ) who would like to be able to give their customers more options to pay for their services. The marketing mix is an effective way to help successfully market a product or service. It addresses every aspect that is needed in order to successfully prepare a product to be launched. The four P’s work together to help a company provide the consumer with what they want, get the product to the consumer that demands the product, sells at a price that benefits the company and the consumer, and will promote the product to the right audience. Without the proper use of the marketing mix a product could easily fail. A company could design a new product that may seem great, but if they do not market the product correctly the right people will not see it, buy it, or be aware of it. Without the sales, the life of a product can be short lived because of ineffective marketing. PayPal has shown an effective use of the marketing mix. PayPal identified a consumer need, PayPal designed a product and service that would meet the needs of the consumer, PayPal found an efficient way to deliver the product and service to the customer, PayPal provided a price that was slightly better than the price of their competitor to gain a market advantage, and PayPal effectively used word of mouth promotion and promotion through their own website to make consumers aware of this new innovative product that can meet their needs. It has been effective use of the marketing mix that has helped PayPal remain on top of the online payment processing world.